“Bivrost” –  the shaking road to Asgard

Bivrost consists of two ancient norse words: “Biv”, which means “Shaking”, and “Rost”, which means “Road”  or “Path”. It is considered to be the Viking word for describing the Northern Lights. They thought it was a magical bridge between earth and heaven.

Suddenly...

… the Northern Lights will appear as a cascade of colours. It spreads over the dark sky and then, just as suddenly, it disappears. Our Viking ancestors called this Bivrost. Today we call it the Northern Lights or aurora. Only the gods know when and where it will appear!

During the cold...

… and dark winter months, this bridge of Northern Lights can be seen on the sky. Our ancestors viewed it as a magical path from the home of men to Åsgård, the realms of the gods. The flames of the Northern Lights were believed to be a road from life on earth to the attractive  home of the Gods. After death, this is where brave warriors, who met their fate in war and died with honour, can enjoy the afterlife for men.

The powerful Norse gods...

… can ride across the bridge easily, but it is difficult for anyone else to enter the realms of Asgard.

At the end...

… of this shimmering Northern Lights bridge resides the god Heimdall. With excellent hearing and sight, he protects the realms of the Norse gods well. By lighting red fire in Bivrost, he can protect their home from trolls and other unwanted creatures.

To ride over Bivrost ...

… and receive eternal life among the gods in their realm is the ultimate dream for warriors. They who die during war are allowed to cross the bridge of Northern Lights and enter Åsgård where they meet Idunn, the keeper of apples from the Yggdrasil tree and granter of eternal youth.

Asgard is ruled...

… over by the almighty god Odin. Every day tough warriors fight big battles in Odins hall Valhall. At the end of each day they are served the best food and horns of ale and spirits served by the female valkyries.

Today...

…Bivrost is a bridge from a busy modern life over to the Arctic Norwegian heritage, a world of stories and myths developed over millennia by the people who have lived here in the north, our ancestors which is the result of three tribes meeting and exchanging Arctic culture.

We offer...

… unique alcoholic beverages, served with cultural stories that can create the right magical atmosphere – and thus help the good Arctic host.

Bivrost is made...

…with water from ancient Arctic glaciers that mirrors the Northern Lights from the wonderful Lyngen Alps, flavored by hand-picked local herbs that grow in the high mountains. A beverage produced with human compassion. A liquor which provides a natural flavour, balancing it with magical stories related to our national history, local culture and Arctic inheritance.

Bvirost is...

… tasty alcoholic beverages – made for gods and adventurous people who visit the Arctic.

Learn more about our Arctic culture?

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